High-performance Ford models see a high performance of sales 0

Surge in European sales mean bosses can af-Ford a life of luxury.

Whilst at the unveiling of their limited edition Fiesta ST200 – which we have previously reported on – at the 2016 Geneva Motor Show, Ford bosses were not shy about singing their own praises after their decision to build and sell faster, more “emotional” cars has proven to be an unmitigated success.

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Product development boss Raj Nair claimed that Ford’s sales of performance cars had risen 62%, totalling an impressive 180,000 vehicles in 2015 in Europe, and the company currently still held 13,000 orders to be completed for the Mustang, which has proven to be incredibly popular across Europe. Dealers also have a further 5000 orders for the Focus RS, Nair added.

“Of course it’s all great news,” Ford president Jim Farley is quoted as telling AutoCar, “but it also holds its own problems. Many of the performance parts come from small companies who can’t just scale up their production overnight.” Farley added that it will “take time” for the company to get on top of Mustang demand, proving that there really can be ‘too much of a good thing’. “The car has been enormously well received right across the world, in the big markets like China and the US, so it will be quite a while before we can get on top of the backlog we have here [in Europe] It’s a better situation than having a bunch of slow-selling products, but it definitely has frustrations. The last thing you want is your best customers having to wait long periods to get delivery of your most emotional products. So of course, we’re doing everything we can think of to improve things.”

With Ford previously announcing plans to embrace the technological revolution happening in the car industry, it must be a little reassuring that their car sales are strong enough to provide a bit of a safety net if the tech bubble bursts.