Ford wants more profit as opposed to sales 0

Ford wants the new Fusion to overtake the Toyota Camry in the American market. However it may not be the way that everyone assumes at first. They want to be more profitable, sales figures do not matter.

Fewer Fusion’s produced compared to Camry’s

Ford CEO and Chief Executive Officer Alan Mulally has said that he aims for the Ford Fusion to earn more profit than the Camry. Realistically, this would be the more viable option as Ford can’t produce as many Fusion’s compared to how many Toyota produce each year.

Number one not so important

At present the Toyota Camry is the number one car throughout the whole of North America. It has been there for a decade. If Ford are to compete with the car, they must achieve the balance of pricing and strong sales figures. Jim Farley, Ford’s Head of Marketing previously said that being the Number 1 is not the company’s main priority. He said “Between price and volume, we’ll sort out the right mix. I don’t think we’re very enamoured with being No. 1 just to be No. 1. We’re much more enamoured with getting the right price point and the right kind of people to buy the car.”

A battle amongst the rest

This may seem like a very strange approach from Ford. Other car company rivals seem intent on being the number one. Toyota are battling to regain their number one spot which General Motors took from them last year. Volkswagen are currently in battle with the rest and hope to become the world’s undisputed number one car producer in 2018. Last year they finished second, with some experts claiming that they may have even finished first. Some believe that the some figures in which General Motors included should not have counted and therefore Volkswagen was indeed last year’s winners.

More quality?

Is the Ford Fusion the model that can strike a great balance between huge sales and making money?  Are Ford taking the right route?

Ford’s strategy will prove to bring about quality to cars some may argue. With a lower volume amount, more attention can be paid to their individual models. Errors are a lot less likely to be made and car’s will be more attractive on the market.

Could a reason behind so many Volkswagen, General Motors and Toyota recalls over the past few years be because of the high production figures? They will all certainly be hoping that recalls occur less frequently.