Ford sales up in the Middle East 0

Ford has recorded brilliant sales results over in the Middle East last year. Passenger as well as Sports Utility vehicles were instrumental in helping the company strive to new levels across the region.

Statistics

Around 65,000 of passenger and SUV vehicles were sold across the Middle Eastern car market in 2011. This represents a tremendous growth figure of 50 % when compared to 2010’s figures. The UAE saw a rise of 35 % in terms of sales alone. Normal retail sales accounted for 65 % of overall unit sales.

Larry Prein comments

Larry Prein, Ford’s Managing Director throughout the Middle East said that confidence within the company is slowly improving. His exact words were “Consumer perceptions about Ford continue to strengthen, thanks to our ongoing introduction of new product and this is evidenced by the outstanding achievements we registered in 2011,”

Mr Prien continued to state just how committed the company are to provide the region with new quality products. “We remain focused on our One Ford plan, and the new models coming this year further cement Ford’s commitment to delivering outstanding products with great design, fuel economy, technology, comfort and convenience, and quietness,”

Sedan’s and SUV’s

Ford sedan models saw an increase in sales of 55 % when compared to the year before. Trucks and sports utility vehicle saw a 63 % increase in sales.

Lincoln also doing well

Ford’s luxury Lincoln brand, which has been recently revived by the brand, managed to sell very well and achieve a great amount of growth.

Al Tayer Motors

Al Tayer Motors who sell Ford and Lincoln vehicles through dealerships stated that sales had increased by 35 % year on year. Models such as the Ford Tauras, Ford Mustang, Ford Fusion and Ford Figo were especially instrumental in helping the figures to rise.

Trucks

Ford’s truck and SUV range recorded a 20 % on sales when comparing 2010 and 2011. The Ford Edge, the Ford Escape, the Expedition, the brand new Explorer and the F-Series trucks performed particularly well within that segment.

Expansions

Following Ford’s success in the region, they are planning to expand operations throughout including in the likes of Iraq.