Ford releases Vignale Mondeo for upscale European buyers 0

Ford-releases-Vignale-Mondeo-for-upscale-European-buyersAfter the Ford unveiled a premium take on the Taurus for the Chinese market, now they are set to release the Vignale Mondeo into the European market, aiming at the more upscale buyers across Europe.

New style of Mondeo

The new Vignale Mondeo will be available in four-door and estate bodystyles, which will be hand finished at a special Vignale centre at Ford’s manufacturing facility in Valencia, Spain. Ford are also claiming the car will deliver greater refinement due to the European debut of its Active Noise Cancellation technology, quilted and tuxedo-stitched interior and exclusive Vignale Nocciola metallic paint scheme.

Fords aim to challenge luxury car market

Ford is aiming to challenge the likes of BMW and Mercedes in the luxury car market across Europe. According to Fords Europe’s vice President of marketing, Gaetano Thorel, 30 per cent of car industry in Europe is luxury car based, an opportunity Ford is yet to capitalise on. But with Vignale Mondeo, Ford is aiming to attract the more upscale buyers across Europe. The Vignale Mondeo will be the first but not last of their Vignale brand.

All new Vignale lounges & OneCall service

One of the key additions to the Vignale range is whole new after-sales service. ‘Vignale Longes’ will feature specially trained staff that will assist customers through the buying process to help tailor the car to their liking. And will also introduce a 24-hour Vignale OneCall service that will assist drivers with servicing appointments, answering technical questions or just helping with simple queries.

Release date and price

The new Vignale Mondeo will be available to order from May at the 200 new flagship centres opening across Europe, which include 54 in the UK by the end of 2015. Prices for the Vignale Mondeo start at £29,045 for the 2.0 litre diesel saloon with a manual gear box. Customers can also use Ford’s new dedicate Vignale internet destination and online configuration centre to explore options and pricing.

Ford releases Vignale Mondeo for upscale European buyers