Ford making new vehicle and engine introductions in China 0

Ford is will attempt to grab a bigger stake in the world’s largest automotive market. At present the company has 3% market share.

They will bring 15 new vehicles and 20 new engines into the Chinese market by 2015.

China’s emission problem

As you may have guessed already, the main reasoning behind this significant development is to bring about better fuel economy and safer and cleaner environment to what is a much polluted country.

This will increase Ford’s percentage of fuel economy within passenger in the country to over 20%. Tailpipe carbon emissions will be dramatically reduced by 20% too.

Ford is investing a huge $1.6 billion into four different factories in the country. They hope to take advantage of what is a booming market that clearly has a great amount of potential.

EcoBoost

Ford’s EcoBoost technology is the company’s way of looking into the future. Green technologies are a vital part of how our car’s will operate in years to come, with fuel prices continually on the up and pricing motorists off the road along with carbon emissions damaging our environment. It is expected that by 2013, there will be 1.5 million EcoBoost engines produced annually around the world. This would account for 80% of Ford’s vehicles running the innovative EcoBoost technology.

EcoBoost engines to be built in China include the highly discussed EcoBoost 1 litre engine. This will fit into small and mid size cars that will be made available in China.

Chana Ford Automobile

Ford’s Chinese operations are partnered with Chana Ford Automobile Co. The duo’s portfolio includes the Ford Fiesta, Ford Mondeo, Ford Edge and Ford Focus. They also boast 350 showrooms in some major cities around the country.

Kumar Galhotra, the Vice President for Product Development for Ford Asia Pacific and Africa, highlight Ford’s strive to become one of the economy leaders in the future. He said “Ford is committed to be a fuel economy leader in every segment that we compete by utilizing advanced powertrain technologies. These technologies represent a core part of our near-term sustainability goals in China,”

Ford are clearly setting high ambitions for the Chinese automotive market. They are investing billions into future projects but they are on the right lines. Ford’s Research and Development departments usually never get it wrong in that respect.