The Ford Kuga to replace the Escape in America 0

Ford are set for a drastic change in terms of their SUV line up in Australia by killing off the Ford Escape and replacing it with the Ford Kuga.

The ageing Ford Escape was due for a refresh with the company looking for a new compact SUV to lead the way in Australia. The car has been on the Australian market for nine years making it one of the eldest SUV’s in the country.

The Ford Kuga has already been quite successful in Europe over the past few years. Australia have already received the benefits of the car as it was on sale previously in the country but discontinued later on. The country has been undecided on whether to throw the vehicle onto the market previously, as the Escape was still performing quite well in terms of sales.

The Ford Kuga’s main rivals

  • Subaru Forester
  • Toyota RAV4
  • Honda CR-V
  • Nissan X-Trail
  • Volkswagen Tiguan
  • Mazda CX-7
  • Mazda CX-5 (due to be released next year)
  • Mitsubishi Outlander
  • Hyundai ix35
  • Kia Sportage
  • Skoda Yeti (winner of the Australia Drive Car of the Year)

Can the Ford Kuga compete? Will it be able to break through and gain a large chunk of the market share considering the quality of the rivals that it has to compete with?

Second time lucky

Ford has decided to unleash the Kuga onto the Australian market as from March next year. However this will only be a temporary measure as the vehicle will just be the current model, with the next generation arriving later.

The SUV market

The SUV market is one of the fastest growing categories in Australia. Ford are clearly utilising a high risk strategy which could be considered at confusing to some.

At the moment, one in every four vehicles sold is a SUV. Compact SUV sales are closing in on the largest growing segment in the country, small city cars.

It would appear Ford’s strategy in America is to differentiate their vehicle line ups from the rest of the world. The Ford Focus nameplate was replaced with the “Laser” and the Ford Fiesta is now called the “Festiva”.

Will the Ford’s new strategy help the company breakthrough into the SUV market?