Ford’s hot hatch sales jump by 21% 0

September was a bumper month for Ford hatchbacks, with sales jumping by 21 percent as buyers seemingly couldn’t get enough of the fast Fords.

This bucked an overall declining trend in hatchback sales, as customers ultimately opted for crossovers and SUVs. Ford’s hot hatches continued to perform strongly.

Ford’s sales analyst, Erich Merkle said: “Non-luxury, turbocharged small hatchbacks are down 21 per cent year-over-year, but our turbocharged Ford Focus is up 37 per cent. With the shift into SUVs and crossovers, our hot hatches are bucking the trend.”

The rise in sales appears to be distributed evenly across the range; sales of the Focus ST are up despite the arrival of the more powerful four-wheel drive Focus RS, which debuted earlier in the year.

One theory behind the boost in sales is the One Ford plan, allowing buyers in markets outside Europe being able to buy cars that were not previously available to them.

Jessica Bishop, Ford’s brand manager for the Focus, said: “For decades, we heard criticism from customers that Ford sold its best small cars only in Europe, yet in five short years we’ve built a reputation here for making very serious but affordable performance cars with our Focus ST and Fiesta ST one-two punch.”

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