Ford spice up the Middle Eastern market 0

Ford are looking to dominate the Middle Eastern automotive market by introducing a host of new cars.

Ford’s new models for the Middle East

  • Taurus
  • Explorer
  • Fusion
  • Edge
  • F-150 Raptor

 

Fans at the Al Bustan Palace hotel were lucky enough to see the brand new range. It wasn’t your typical event with Ford making huge statements that they are ready to claim a larger stake in what is a potentially profitable market.

The presentation at the event attempted to give customers an insight into the company’s dedication to producing quality vehicles with safety and the latest engine technologies. The American auto giants also described their fleet technology solutions.

Hussien Murad – Great cars and great customer service

Hussein Murad the Sales Director for Ford Middle East was one of the speakers at the event. He said that the showcasing of the vehicles clearly show the companies dedication to creating sustainable vehicles. He said “The introduction of the 2012 range, showcases our responsible attitude towards the environment. And to take this attitude to the next level, Ford is teaming up with an award-winning multimedia platform — SHFT.com to accelerate the development of more fuel-efficient and alternative-fuel vehicles.”

He continued to describe just how great the new Ford vehicles really are. “Ford goes all out to continue its leadership drive within the industry while enabling our customers to reap the results of our efforts. This can be noticed in our latest products that feature dynamic and sporty looks, all-new powertrains, better fuel economy, industry leading quality, and most importantly, premium and unique technologies that you wouldn’t have imagined come at a wallet-friendly price”

Mr Murad also said that Ford is offering much more than just brilliant vehicles. The company also aim to provide first class customer service and a much improved fleet service at all stages of the development.

The Ford Focus

The Ford Focus is expected to be the company’s best seller in the region. The 2012 edition intended for the Middle Eastern car market was a complete knockout at the event. The car received so more attention than any other. It’s wonderful attractive exterior and large 18 inch alloy wheels immediately caught the attention of everyone. To the more dedicated car fans, the vehicles superb drive technology was the vehicle main attraction. The car has Ford’s AdvanceTrac ESC, Torque Vectoring Control along with a six speed PowerShift automatic transmission just to name a few.

We are sure the models will take the Middle Eastern automotive market by storm.