Ford self driving cars to start delivery pizza 0

Domino customers in Michigan could be getting a surprise when they order pizza from September onwards. The popular fast food chain has teamed up with Ford to trial delivery via a fleet of self-driving cars.

This isn’t the first time a new method of delivery has been trialled. In New Zealand, Dominos has trialled delivering pizza via drones and self-driving robots.

Ford’s head of autonomous and electric vehicles, Sherif Marakby, wrote a blog post last week outlining the company’s broader ambitions, announcing that Ford intended to work with “multiple partners” in trialling self-driving vehicles “designed to improve the movement of people and goods.”

Ford have already said they intend to launch a self-driving shuttle for commercial ride-sharing fleets in 2021.

Ford and Dominos initial plan is to start delivering pizza to random customers in the Ann Arbor area of Michigan using a self-driving Ford Fusion Hybrid. Human drivers will ride along in a supervisory capacity.

Customers awaiting their pizza will be able to track the delivery vehicles progress via GPS and will receive SMS notifications once the vehicle has arrived.

Over the past few years, a number of new delivery services have come into being, experimenting with novel ways to get food from kitchen to customer. Large companies such as Amazon and Uber have invested significant amounts in autonomous technology.

The real challenge however, remains the question of how the pizza gets from the delivery vehicle to the customer’s front door.

“We’re still focused on the last 50 feet,” said Domino’s spokeswoman Jenny Fouracre.

“That’s a big challenge – getting (the pizza) from the curb to the door.”

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