Ford sales on the up in Europe 0

Ford has reported high sales in Europe from 2011. Their 51 markets saw an overall growth of 2.4 %, selling 36,700 more units. In total the American car giants recorded a 1,578,400 figure.

 December sales increased by 2.4 % too over the company’s main 19 markets. However annual sales dipped by 1.3 %. The Ford and the Ford C-Max were contributed greatly to the company’s success, selling 190,000 and 122,900 in 2011 alone.

The U.K

Ford have done well to sustain their position as Europe’s second largest automotive producer behind Volkswagen. Here in the UK, the car was the top selling brand for a tremendous 35th consecutive year.

Germany

Ford Germany sales increased by 7.4 % over the whole of 2011 which represents an increase of 6.9 % when comparing 2010. December alone saw a great rise of 27.7 %.

Russia and Turkey

Ford’s Russian division managed to rise by 31 %, a great achievement for the company, as the sales figure resulted in the country being Ford’s fifth largest in Europe in terms of sales volume. In Turkey, Ford managed to up their sales by 14 % which in itself was a great achievement.

Expect to see more

Ford won’t be stopping there. They will make a huge impact on the European car market this year by releasing 10 new and refreshed models. Expect these car’s to contain the latest in eco and safety technology.

Stepehen Odell

Stephen Odell, the Chairman and CEO of Ford Europe said that the company showed resilience against the Euro Zone crisis. He said “Despite the serious economic challenges we all faced in the region, 2011 was an exciting year for the Ford brand in Europe. We made a commitment to relentlessly deliver new products and technologies even in the toughest of times and it’s paying off. This year will be one of the busiest years for new model launches in Ford of Europe’s history with more than 10 new or refreshed vehicles – such as the new B-MAX and Kuga — hitting showrooms along with all-new powertrains and technologies like Ford SYNC,”

How have they done it?

Reasons as to why Ford managed to combat the downturn within the European car industry is their magnificent reputation and quality vehicles.