Ford latest manufacturer to introduce scrappage scheme 0

Ford has joined the sizable roster of carmakers offering scrappage incentives to its customers, for trading their diesel or petrol cars for a cleaner, electric alternative.

Ford’s version of the scheme differs from other manufacturers by also accepting petrol cars. All of the part exchanged vehicles will be scrapped, making an immediate difference to air quality.

Campaigners have welcomed the incentive but say the Government needs to do more.

Chairman and managing director of Ford of Britain, Andy Barratt, said the initiative is “part of a journey” to improve air quality.

“We have some pretty large incentives here, up to £7,000 if you have a commercial transit vehicle,” he said.

“We’re the only scheme open to commercials. It is part of a journey.

“Air quality is a much bigger debate and getting older vehicles off the road is part of that.

“New technology, such as plug-in hybrids etc, are all part of that longer journey we need to work together.”

Customers will receive £2,000 off new Ford models varying in price from around £12,000 to over £20,000.

The scrappage offers when combined with other deals offered by Ford could see discounts of up to £4,000 off the price of a car and £7,000 off the price of a van.

James Baggott, editor-in-chief of Car Dealer magazine, speaking on “Wake Up to Money” on BBC Radio 5 Live, said the scheme was good for Ford, for consumers and the environment because it meant the worst polluting cars were being removed from roads.

“It means people can swap one of these old, dirty diesels, which is going to be worth less than the £2,000 that they (Ford) are giving them in part exchange for it.

“They can buy a new Fiesta for I think around £10,700. That’s actually a good deal,” he added.

But he said this was a transitional phase: “We need to look to the future, to electric cars, hybrid cars, fuel cell cars. They are what we need to be looking towards.

“I would like to see schemes like this incentivising customers to buy cleaner electric vehicles.”

Client Earth lawyer, Anna Heslop, welcomed Ford’s scheme but said it could not make up for lack of action by the government.

“It seems the motor industry is finally waking up to the damage dirty diesels are doing to our lungs as well as their own reputation.

“What we need is a thought-through, coherent strategy from government to help people to move to cleaner and more sustainable technology.

“At the moment, there are pockets of small, short-term actions here and there, but nothing like the joined-up thinking we need to solve this problem,” she added.

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