September 25, 2012
The Ford Fusion rolling hot on the heels of the Toyota Camry 0
The 2013 Ford Fusion was released in hope of competing with the Toyota Camry. That’s quite a tough ask as the Camry is a very popular car over in the United States.
There have been many “wanabe” challengers to the Camry. There seems to never be a worthy challenge to the vehicle. Toyota always comes out on top, beating the rest. Can Ford come out on top this time?
The Ford Fusion will come with five different engines. The main attraction will be the electric hybrid model which will be able to achieve 47 MPG. The 2.0 litre model looks to be quite a special car.
Sales have already increased this year. So far, there have been 181,000 cars sold this year. That represents an increase of 7.7 per cent when taking into consideration January to August. In 2011, there were 248,000 cars sold in total. As things stand, the car is now the bestselling American based midsize car in the United States. But the Toyota Camry is the undisputed number one within that particular segment. They are expected to sell over 400,000 by the end of 2012. So far this year they have sold around 280,000 so far, eclipsing the likes of Toyota. That presents a sales increase of 400,000.
The Honda Accord has shifted 219,000 so far this year with the Nissan Altima selling 210,000 in 2012 so far.
The Toyota Camry seems to have a special connection with young families. The car has plenty of fans despite some concerns over it’s performance and style. The Ford Fusion will have a tough time parting customers away from a Camry.
There needs to be a new strategy implemented for the Ford Fusion. It was built produced at the company’s factory in Mexico. The plant is not as advanced as those in America in terms of capacity. The Camry is being produced at a much higher volume. There plans to move production to the state of Michigan, where Ford will have a much better chance of competing with Toyota. Once demand for the car increases, the move is certain to occur.
Ford expects that growth to occur very soon, throughout next year. There have been no specific numbers stated as of yet.
How well will the Ford Fusion perform next year? Will it edge customers away from the Toyota Camry?