Fiesta to move upmarket as Ford reveals budget Ka+ 0

Fiesta-to-move-upmarket-as-Ford-reveals-budget-KaThe Ford Ka has officially been discontinued from the company’s model range and replaced with the slightly larger Ka+.

With prices starting at £8,995, the Ka+ is modelled on a global platform, manufactured in India and already available to buy in South America.

The Ka+ has been extensively redeveloped at Ford’s proving ground in Belgium in a move to attain the higher comfort and refinement levels – as would be expected by the European markets.

Amongst the alterations, is a front anti-roll bar that is 47% stiffer than its South American and Asian counterpart. Ride height has also been lowered by 10mm. The power steering has been modified to deliver a faster lock-to-lock ratio, in addition to speed-sensitive assistance.

Larger than the Ka model – as implied by the name – Ka+ is very close to treading on the Fiesta’s toes. It’s a mere 40mm shorter than the Fiesta, and 29mm taller. This offers a spacious interior cabin with plenty of room for a two-metre tall passenger sitting behind a two-metre tall driver.

In order to avoid a clash between the two models in showrooms, Ford has discontinued the entry level Studio and Style editions from the Fiesta range, thereby raising the start price from £10,345 to £13,395.

Most Fiesta buyers in the UK opted for the higher spec Fiestas (the Zetec or Titanium), with only 3.0% of sales being for the base model Fiesta. The final move upmarket will be complete when the outgoing Fiesta is eventually replaced in 2017.

Ford isn’t worried that the small market for the lower-spec Fiestas will result in low sales of the Ka+.

“Ford has a long history of offering affordable small cars that are practical, economical and fun to drive,” said Jim Farley, company vice president and president, Europe, Middle East and Africa.

“Ka+ is true to that tradition, packing a huge amount into a compact car that delivers agile driving dynamics and a comfortable interior with class-leading front headroom and rear legroom.”

There will be two options for potential Ford Ka+ buyers: the entry level Studio, priced at £8,995 and powered by the same 70hp 1.2-litre petrol engine as the Ka; and the Zetec, starting at £9,995, and available with the 1.2-litre petrol engine in 70hp or 85hp edition.

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