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News on the Ford Max range 0

Today we have some news to report on the Ford B-Max, C-Max and S-Max from across the world. Ford C-Max and the Ford S-Max winning awards We start off with the Ford C-Max winning the compact multi purpose vehicle 2012 prize from the Business Car Awards this year. This wasn’t the only award that the(…)

Ford and General Motors in dispute over Super Bowl advert 0

The Super Bowl advert slots are the most sought after every year in any part of the world. General Motors’ advertising slot has caused an up roar with their main American rivals Ford. The General Motors advert itself The actual advert contains men who survive a previously predicted apocalypse. Those who survived were owners of(…)

Ford focused on rebranding Lincoln 0

As mentioned on our blog before, Ford is planning to completely rebrand their luxury Lincoln brand. We discuss a certain unique type of strategy in which they are planning to embark on. Younger customers According to reports in America, Ford are looking at ways of adopting the approach of some high class hotels rather than(…)

Ford wants more profit as opposed to sales 0

Ford wants the new Fusion to overtake the Toyota Camry in the American market. However it may not be the way that everyone assumes at first. They want to be more profitable, sales figures do not matter. Fewer Fusion’s produced compared to Camry’s Ford CEO and Chief Executive Officer Alan Mulally has said that he(…)

Ford could pull out of Liverpool if Halewood leisure centre is built 0

Ford is threatening to pull out of the city of Liverpool if a £30 million leisure is eventually built near to them. Liverpool City Council have ignored protests from some of the public and Ford and decided to go ahead with the development. There will be 325 permanent jobs created with the development being built(…)

More on the new Ford EcoBoost Engine 2

Ford has released new details on its new 1.0 litre Ecoboost petrol engine which is set to appear on the Focus next month. The engine promises to be something quite special. It will be highly economical as you may have already guessed from the size of the engine and at the same time offer some(…)

Ford hit profit for the third year in a row 0

Ford’s staffs are set for a bonus after helping the company make profit for the third year in a row. The profit margin itself was the largest for 13 years. Staff bonus Thanks to strong sales in North America, Ford’s losses did not make much of an impact. In effect 41,600 hourly staff throughout America(…)

Ford workers will receive a bonus 0

Ford workers who receive a fill salary are due to receive raises and a bonus. This will be a first from Ford since 2008. 20,000 of them received the good news via a letter. The news clearly indicates that Ford are performing very strongly financially. Ford’s profit before tax equated to $8.3 billion. The increased(…)

Ford sales up in the Middle East 0

Ford has recorded brilliant sales results over in the Middle East last year. Passenger as well as Sports Utility vehicles were instrumental in helping the company strive to new levels across the region. Statistics Around 65,000 of passenger and SUV vehicles were sold across the Middle Eastern car market in 2011. This represents a tremendous(…)

Ford’s Lincoln plans 0

As reported by us back in November, Ford is planning to completely revive their luxury Lincoln brand following a poor recent run of results. No longer number one In 2011, the Lincoln brand sold just 85,000 cars. When comparing that figure to the company’s peak in 1990, they are 63 % down. Over the years(…)