Ford looking to expand SUV range, streamline profits 0

Following a return to profit in Europe for the first time in four years, they can certainly af-Ford to expand. Announcing plans of a new profit-driven strategy for their European models, Ford will streamline their core range, up their status in the competitive high profit vehicle sectors and plan to launch more SUVs. In their(…)

Demand for Ford GT supercar reaches super heights 0

Getting behind the wheel of Ford’s new supercar is up to the wheel of fortune as demand skyrockets. The Ford GT Supercar is yet to be priced, but that isn’t stopping hopeful pre-orders flooding in. Disappointment is inevitable – a deeper life lesson for you all – as less than 28 of the cars are(…)

Ford releases ‘Colour Editions’ of Fiesta, Focus and B-Max 0

Ford has announced they’re releasing ‘Colour Editions’ of some of their most popular models. The Fiesta, Focus and B-MAX will all now be available to purchase in personalised colour options. According to Ford Social the company decided on the sets of colours through surveying male and female drivers about their colour preferences compared to personality(…)

Ford to test autonomous tech on Cali roads & Google partnership 0

California is fast becoming the driverless state, with Ford receiving a permit to test their autonomous technology there. The state’s DMV has given permission for a Ford Fusion to begin real-world, real-road driverless testing in 2016. Ford has already tested its driverless tech on Michigan public roads and in the University of Michigan’s Mcity facility.(…)

Ford is investing $4.5bn in electric vehicles 0

Ford is planning to invest $4.5 billion (£3 billion) into the research and development of its electric vehicles. The company hope that by 2020 they will have expanded their range of plug-in, hybrid and electric vehicles to include 13 new models. The brand’s current range of electric versions of vehicles make up 13%, but chief(…)

Ford’s 2017 Super Duty pickup brings $1.3bn investment & 2000 new jobs 0

Last week Ford announced that it will invest $1.3 billion at the Kentucky Truck Plant to build the new F-Series Super Duty pickup. This investment will create 2,000 new jobs at the plant and increase production, with the F-250, F-350, F450 and F-550 already being built there. The investment will go towards a new body-shop,(…)

Ford’s educating new drivers with ‘Drugged Driving Suit’ 0

Ever wondered what driving high feels like but you’re not stupid enough to actually try it? Well, Ford has does the hard work for you. Teaming up with scientists from the Meyer-Hentschel Institute in Germany, Ford has developed a ‘suit’ that simulates being under the influence of illegal drugs. The ‘Drugged Driving Suit’ as it’s(…)

The Ford Mustang is finally in the UK 0

Ford has finally brought the Mustang to the UK… and it doesn’t disappoint. With the steering wheel in the right place and a price that won’t break the bank, drivers in the UK can revel in all the new Ford Mustang’s glory. The new Mustang comes available in two body styles: the Fastback and the(…)

Ford is first to test driverless cars in fake city 1

The future is here. Ford has beaten other carmakers and tech companies to be the first to test out their autonomous technology on the streets of a fake city. Video from Ford Media’s YouTube account. The purposefully built city, called Mcity, is spread over 130,000 square meters. Designed by the University of Michigan and the(…)

The Ford Edge set for 2016 UK launch 0

Whilst America already roams the streets in the Ford Edge, the UK is having to wait a little longer. Part of the company’s One Ford program, in which vehicles are made for worldwide markets instead of region-specific, the new Ford Edge has already found best-selling status in the US. When the Edge arrives in the UK,(…)